With this certification you will learn how to create business models that links specific financial and nonfinancial measures in a logical chain to delineate how a company’s strategy translates into the accomplishment of stated financial goals using the Business Model Canvas.
The Business Model Canvas is a strategic management and lean startup template for developing new or documenting existing business models. It is a visual tool with elements describing a company’s value proposition, infrastructure, customers and finances. It assists companies in aligning their activities by illustrating potential trade-offs by comparing them to one another and being able to see the bigger picture of their overall business framework.